Are your Online Automotive Ads in Jeopardy?

Andrew Park blogposts, Compliance 0 Comments

Share this PostStaying compliant with digital marketing. Citation for noncompliance by the FTC and by certain state agencies can be painfully costly. Carving out a clear protocol for online ad disclosure can help to keep a dealer safe from these fees. Most modern dealers engage in at least some form of digital promotion/marketing.  For many, disclaimers and compliance remain an area of change and uncertainty. Even though guidelines have been in place since 2000, some agencies continue to view the internet from a “wild west” perspective, creating ads with an unclear path to any kind of disclaimer whatsoever. This is a ...