4 reasons that the FTC’s crackdown on dishonest car ads is good for dealers.

Andrew Park blogposts, Compliance 0 Comments

Share this PostMany Dealers aren't sure how to react to the FTC's crackdown “Operation Ruse Control.” Are you sweating yet?  No need to run off and change your shirt, just adjust your approach. On March 26th of this year, the Federal Trade Commission announced “Operation Ruse Control,” their nationwide crackdown on deceptive automotive advertising.  The program is comprehensive in trying to bring an end to dishonest advertising practices including low-ball liquidation cash prices, balloon payments, and unclear or unreasonable disclosures. With the FTC’s oversight continually growing in the automotive industry, the days of inherently dishonest car ads are coming to ...