Are your Online Automotive Ads in Jeopardy?

Andrew Park blogposts, Compliance 0 Comments

Share this PostStaying compliant with digital marketing. Citation for noncompliance by the FTC and by certain state agencies can be painfully costly. Carving out a clear protocol for online ad disclosure can help to keep a dealer safe from these fees. Most modern dealers engage in at least some form of digital promotion/marketing.  For many, disclaimers and compliance remain an area of change and uncertainty. Even though guidelines have been in place since 2000, some agencies continue to view the internet from a “wild west” perspective, creating ads with an unclear path to any kind of disclaimer whatsoever. This is a ...

4 reasons that the FTC’s crackdown on dishonest car ads is good for dealers.

Andrew Park blogposts, Compliance 0 Comments

Share this PostMany Dealers aren't sure how to react to the FTC's crackdown “Operation Ruse Control.” Are you sweating yet?  No need to run off and change your shirt, just adjust your approach. On March 26th of this year, the Federal Trade Commission announced “Operation Ruse Control,” their nationwide crackdown on deceptive automotive advertising.  The program is comprehensive in trying to bring an end to dishonest advertising practices including low-ball liquidation cash prices, balloon payments, and unclear or unreasonable disclosures. With the FTC’s oversight continually growing in the automotive industry, the days of inherently dishonest car ads are coming to ...